Don Mcdonald and his partners created something in skinny water which is unique. But before getting in to that, lets have a look at the weight loss market. It is huge and they certainly picked the big segment niche to start selling something to! Overweight people in the world: 1,587,354,228
Money spent on weight loss programs in the USA today: $ 88,140,597 Now i do admits that i got those stats off a google search but it does go to show why Don Mcdonald and skinny water entered this market. here is more: "The U.S. Weight Loss & Diet Control Market." which in its 2007 study estimates the size of the U.S. weight loss market at $55 billion. It is now estimated to have reached over $60 Billion. Now if you were seriously going to enter a market, do you think this would satisfy your needs for potential buyers? Yes I thought so. Now moving on to what profile does the buyer show? Well in this case buyers can be seen at Walmarts stores every day. Just take a look yourself sometime. This means that whatever you want to sell to this market, its has to be cheap! Bingo! The only thing cheaper than water is air, and I bet don mcdonald and his buddies are working on weight loss air as we speak :-) So we have analysed very quickly two key elements in a successful marketing campaign. Market size and Price of product There are more elements obviously but for now I hope you have enjoyed reading this far. Have fun out there.
Now I know why this product saw so much success!
ReplyDeleteDon Mcdonald and his partners created something in skinny water which is unique.
But before getting in to that, lets have a look at the weight loss market.
It is huge and they certainly picked the big segment niche to start selling something to!
Overweight people in the world:
1,587,354,228
Money spent on weight loss programs in the USA today:
$ 88,140,597
Now i do admits that i got those stats off a google search but it does go to show why Don Mcdonald and skinny water entered this market.
here is more:
"The U.S. Weight Loss & Diet Control Market." which in its 2007 study estimates the size of the U.S. weight loss market at $55 billion. It is now estimated to have reached over $60 Billion.
Now if you were seriously going to enter a market, do you think this would satisfy your needs for potential buyers? Yes I thought so.
Now moving on to what profile does the buyer show?
Well in this case buyers can be seen at Walmarts stores every day. Just take a look yourself sometime.
This means that whatever you want to sell to this market, its has to be cheap!
Bingo!
The only thing cheaper than water is air, and I bet don mcdonald and his buddies are working on weight loss air as we speak :-)
So we have analysed very quickly two key elements in a successful marketing campaign.
Market size and Price of product
There are more elements obviously but for now I hope you have enjoyed reading this far.
Have fun out there.